About Us

Serving veterinary practices everywhere

Our Mission

Support veterinary practice owners and managers with strategies and resources to cultivate a thriving practice culture, lead a fully engaged team, select and develop great talent, and create the kind of lasting change they want for their practice.

Aspire Vet's story

Our story

For 20 years, Randy Hall has worked for and with organizations to help them realize more of their potential. In 2009, he left corporate America to start his own company, 4th Gear Consulting, with the mission of guiding leaders as they learn how to lead fully accountable and engaged teams. If leaders can switch from the old-school authoritarian view of management to leadership that fosters employee’s commitment, businesses set themselves up for incredible, sustainable success.

In almost a decade of independently coaching organizations, Randy realized that his veterinary clients had challenges and frustrations that were unique to the profession, but fixable with the proper tools and strategies. In 2018, he partnered with Dr. Julie Reck to create Aspire, empowering veterinary professionals to transform their practice in ways they never thought possible and forever changing the future of veterinary medicine.

Randy Hall

Randy Hall


Randy Hall has worked with organizations of all sizes from Fortune 25 businesses to small and midsize organizations to help them effectively execute change, develop leaders, engage employees, and reach more of their potential. Randy serves as a consultant, coach, and facilitator to help companies create a culture that engages employees, dramatically improves results, and sustains growth.

He leverages his animal health, sales, sales management, and executive level experience to ensure that real-world results happen for his clients. He has created learning opportunities and leadership models that enable leaders and managers to build and sustain high-performing, fully engaged teams of people.

In roles such as Senior Vice President, Learning and Leadership Development at Bank of America and Global Director of Learning and Development at Pfizer Animal Health, Randy led teams and businesses, coached executives and developed more effective leaders. He now focuses on helping his clients do that in their own businesses.

Randy spent 14 years of his career in the animal health industry. Since founding his own consulting business in 2009 he has worked with thousands of veterinary hospital leaders and staff members to help them capture the full potential of their own veterinary practices. He is uniquely positioned to coach, train, and support leaders who want to take their teams to new levels of success and their business beyond what’s currently possible.

Dr. Julie Reck

Dr. Julie Reck

Chief Veterinary Officer

Dr. Reck is a veterinarian with passion for creating new communication avenues with pet owners. She believes that enhancing the communication capabilities of the veterinary profession will foster a stronger connection with pet owners and create an enjoyable professional environment for veterinarians, veterinary technicians, and receptionists.

In 2010, Dr. Reck published Facing Farewell, a book dedicated to providing pet owners with information to assist them with making difficult end of life decisions for their pet. Facing Farewell was awarded the Maxwell Medallion of Excellence for the best book in pet care and health by the Dog Writers Association of America at the 2010 Westminister Dog Show.

In 2011, Dr, Reck opened the Veterinary Medical Center of Fort Mill. The practice quickly flourished and is now home to four full-time associate veterinarians.

In 2016, Dr. Reck launched a revolutionary approach to veterinary wellness care called the Healthy Pet Happy Pet Experience℠. It is a two step approach that divides the wellness visit into a one-on-one medically focused veterinary consultation and then separate seminars on key topics of pet care: grooming, nutrition, and training. Dr Reck is passionate about positive culture development in veterinary practices.

Kelly St John headshot

Kelly St John

Business Support Manager

As the Business Support Manager, Kelly is eager to bring her expertise and positive attitude to deliver exceptional care for every Aspire member. From managing client communication and engagement to building solid business operations, she thrives in creating an environment in which client’s expectations are not only met, but exceeded. Before joining the Aspire team, Kelly served as a Project Manager for video production at NASCAR where she oversaw communication with multiple departments to consistently deliver stellar results.

Kelly holds a degree from University of North Carolina at Charlotte in Business Administration and Marketing and utilizes this training to contribute her thoughts and ideas to numerous aspects of Aspire. She is passionate about animal care and considers her most precious family member to be her Shih-Tzu/Yorkie mix, Riley. In her spare time, she enjoys spending time with her family and taking road trips to the mountains of North Carolina.

Dr. Heather Loenser

Dr. Heather Loenser

Senior Communications Consultant

Supporting her colleagues through education is a role Dr. Heather Loenser may have been born to do. She grew up knowing she wanted to be a veterinarian and an actress. Her childhood was rescuing feral cats and public speaking or acting on stage. After graduating from Iowa State, she thrived in emergency medicine for almost a decade.

Outside of the hospital, she supports the profession as AAHA’s Senior Veterinary Officer. Previously, she had been on the Board of Directors for AAHA and facilitates communication workshops for veterinary teams around the country.

Her love of performing has led her to become a sought-after guest on many national television shows. This work led her to be awarded the “Excellence in Journalism and Outstanding Contribution to the Pet Industry” in 2016. She is honored to be Connexity’s content weaver for the second year in a row.

Katie Sontag

Instructional Design Consultant

As Instructional Design Consultant, Katie supports the design, development, and management of Aspire’s online learning resources.  She helps to curate a variety of content, including audio, video, and print resources, that engage and empower leaders to reach their full potential.

Katie has worked in both public education and corporate learning and development.  This combination of experience has allowed her to gain innovative perspectives while also honing best practices in the field of adult pedagogy to create the best online learning experiences for Aspire members.  She holds undergraduate and graduate degrees in Education, and has pursued additional graduate studies in Instructional Systems Technology.

When she’s not supporting all the great work happening at Aspire, Katie likes to spend time with her family, travel, and go for walks with her Golden Retriever/German Shepard mix, Riley.

Robert Beachum

Director of Marketing

Passionate about all things dog-related, Robert’s experience spans from startups to public sector work, including ownership of a web services agency, where he focused on digital marketing, web design, user experience and corporate branding. 

To his work at Aspire, Robert applies a combination of twenty years in marketing and technology with an endless desire to learn new things. He brings experience in leading teams, project management, and communications in national campaigns, though nothing brings him more professional gratitude than the opportunity to exceed a client’s expectations. 

In his free time Robert enjoys baseball and most sports, and reads as much as he can. He treasures time with his two children, playing with his dog Daisy, and cooking meals the kids wouldn’t touch.